![]() ![]() The paper concludes by identifying distribution networks that are best suited for a variety of customer and product characteristics. Customer and product characteristics tend to go hand in hand. âThe route or the path through which product is transferred from the place of the production the final consumers is known as distribution channels.â You may transferred goods through both direct and indirect ways. 6 Top Factors Influencing Distribution Management. Your main goal is to find the right customers and locations of demand, in order to speed up the process of connection between products and customers and make it profitable. Explain any five factors which affect the choice of channels of distribution. INTRODUCTION TO INTERNATIONAL MARKETING Jet travel opened up the world to many people, and the expansion of the World Wide Web took that one step further. The nature and type of product helps in determining a decision about channel of. ![]() And the choice of channel depends upon the promotional strategy used by the organisation. Recognize, though, that the choice to distribute intensively, selectively, or exclusively is a strategic decision based on many factors such as the nature of the brand, the types and number of competitors, and the availability of retail choices. ![]() When determining marketing channel strategy, the channel manager must determine what market, product, and producer factors will influence the choice of channel. ![]()
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